Why Advertise With Us?

Here are the top 10 reasons why spending your advertising dollars with BIRMINGHAM PARENT may be the best marketing decision you’ll make!

1. Target Distribution. Unlike other free publications in town, BIRMINGHAM PARENT is distributed in places our target audience is most likely to be. You’ll find us in childcare centers, private and public schools, health care facilities, libraries, YMCA’s, popular shopping outlets and more.

2. Specific Audience. Parents are one of the top consumer groups. Birmingham parents buy more than diapers and formula. They want houses, clothes, groceries, gifts, new cars, furniture, as well as fun places to go with their kids, after school activities, health care and more.

3. Top-Quality Editorial. BIRMINGHAM PARENT’S writers represent some of the areas best. Seasoned and experienced award-winning professionals, you’ll get an honest, impartial look at the topics we cover, rather than one person’s personal view or an article that is essential an advertisement for a product or service.

4. Monthly, Free Issues. Since BIRMINGHAM PARENT is published monthly, your ads receive more notice for a longer period of time than in a daily or weekly publication, and some have an even longer shelf life because of their locations. That means excellent long-term exposure for your ad!

5. Impeccable Monthly Calendar of Events. Our calendar has long been considered one of the best, and it continues to improve each month, offering great ideas for family outings, events and more, in an easy-to-read and find format.

6. Concise, Attractive Format and Appearance. BIRMINGHAM PARENT’s format makes it perfect for busy moms, dads and caregivers. The attractive, all-color format with clearly-marked resources for stories that are of interest to the readers help parents read what is geared toward their particular needs. The heavy-weight book paper make those “keeper” articles easier to hang on to.

7. Excellent Demographics. BIRMINGHAM PARENT readers are well-educated, affluent, consumer-oriented parents who put the needs of their children and family first. Some 74% of readers say they read ads in our publication most of the time, 52.6% have a college degree or higher and 71.7% keep our publication 2 weeks or longer.

8. Outstanding Web Site. Missed contest info or an important event? You can find contests, events and the complete calendar online each month at www.birminghamparent.com.

9. Strongest Circulation and Readership. Others may claim they print a circulation of 35,000 or more each month, but can they offer a 1% return rate? Magazines and their ads are only effective if they are picked up and read. We print an average of 35,000 copies per month, some months more, and an estimated 2.47 people per issue read the magazine, adding up to a readership of 80,000!

10. Only Alabama Member of Parenting Publications of America. This prestigious organization has high standards for its members. BIRMINGHAM PARENT is the only magazine in the state that is a member of PPA (www.parentingpublications.org).